research & faculty PSB Paris School of Business
Research for Practice

Publications

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L’interdépendance produit/marque iconique : quel(s) rôle(s) dans le management et le développement d’une marque de luxe ?

Mariem EL EUCH, M. SALVADOR
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Meteorological factors against COVID-19 and the role of human mobility

Stephane GOUTTE, Olivier Damette, Clément Mathonnat
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Open Innovation and Organizational Features: An Experimental Investigation

Benjamin CHIAO, Jason MACVAUGH
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Optimal risk management problem of natural resources: application to oil drilling

Stephane GOUTTE, Thomas Lim, M'Hamed Gaigi, Idris Kharrroubi
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Passing the Parcel? Relationship Banking at the Onset of Financial Distress

Federica SALVADE
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Privacy and Intelligent Virtual Assistants Usage across Generations

Hajer KEFI, Karina SOKOLOVA, Chiraz AOUINA MEJRI, Ekaterina BESSON

This paper addresses the question of Intelligent Virtual Assistants (IVAs) continuance of usage through different generations. Indeed, the sustainability of these tools is potentially enabled by the gratifications they provide over time to users.

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