Ioannis THEODORAKIS

Ioannis Theodorakis, (PhD in Marketing and Communication, Athens University of Economics and Business in 2011), is an Associate professor in the Marketing and Communication Department of Paris School of Business. He teaches Brands and Branding, Marketing Management: Integrated Communication and related topics in the [MSc in International Marketing and Business Development, Master in Management of the Grande Ecole program, MSc in Purchasing and Supply Chain Management; Bachelor in Business Administration]. He is also an affiliated visiting professor at Universidad de las Américas Puebla (UDLAP) in Puebla, Mexico, and a visiting professor at ALBA Graduate Business School The American College of Greece in Athens, Greece. His main research interests include the explanation of consumers’ responses to marketing stimuli based on relevant psychological theories, the use of taboos and controversy in marketing communications, the effectiveness of rhetoric in advertising, the conceptual and market dynamics of market driving strategy. His researches have been published in journals such as Industrial Marketing Management, Journal of Advertising, Journal of Business Research. He is a member of the editorial review board of the Journal of Advertising since January 2023. His researches have also been presented at numerous national and international Marketing conferences and published as Conference Proceedings.