Faculté
Ioannis THEODORAKIS

Ioannis THEODORAKIS

Associate Professor Research
Résumé du parcours
Ioannis Theodorakis, (PhD in Marketing and Communication, Athens University of Economics and Business in 2011), is an Associate professor in the Marketing and Communication Department of Paris School of Business. He teaches Brands and Branding, Marketing Management: Integrated Communication and related topics in the [MSc in International Marketing and Business Development, Master in Management of the Grande Ecole program, MSc in Purchasing and Supply Chain Management; Bachelor in Business Administration]. He is also an affiliated visiting professor at Universidad de las Américas Puebla (UDLAP) in Puebla, Mexico, and a visiting professor at ALBA Graduate Business School The American College of Greece in Athens, Greece. His main research interests include the explanation of consumers’ responses to marketing stimuli based on relevant psychological theories, the use of taboos and controversy in marketing communications, the effectiveness of rhetoric in advertising, the conceptual and market dynamics of market driving strategy. His researches have been published in journals such as Industrial Marketing Management, Journal of Advertising, Journal of Business Research. He is a member of the editorial review board of the Journal of Advertising since January 2023. His researches have also been presented at numerous national and international Marketing conferences and published as Conference Proceedings.

Profil

Degree

  • PhD, Business Administration, Marketing and communication (graduated in 2011)

Domaine de compétence

  • English
  • Spanish language
  • Marketing
  • Culture
  • French language and culture

Département pédagogique

  • Marketing

Expertises

Entrepreneurship
Entrepreneurship
Economics
Accountancy

Publications

Scientific Article
Titre Auteurs Source Date
Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness Ioannis THEODORAKIS, Grigorios PAINESIS Journal of Business Research 03/2022
Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy Ioannis THEODORAKIS, Vlasis STATHAKOPOULOS, Konstantinos G. KOTTIKAS, Grigorios PAINESIS, Efthymia KOTTIKA Journal of Business Research 02/2022
We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis Ioannis THEODORAKIS, Efthymia KOTTIKA, A. OZSOMER, Kostas KAMINAKIS, Konstantinos G. KOTTIKAS, Vlasis STATHAKOPOULOS Industrial Marketing Management 01/2020
Market-driving strategy and the human factor: Top management versus middle management Ioannis THEODORAKIS, Vlasis STATHAKOPOULOS, Konstantinos KOTTIKAS, Efthymia KOTTIKA Journal of Business Research 01/2019
The impact of psychological distance and construal level on consumers’ responses to taboos in advertising Ioannis THEODORAKIS, Grigorios PAINESIS Journal of Advertising 01/2018
Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types Ioannis THEODORAKIS, Pavlos A. VLACHOS, Christos D. KORITOS, Areti KREPAPA, Konstantinos TASOULIS Corporate Reputation Review 01/2016
Rhetorical maneuvers in a controversial tide: Assessing the boundaries of advertising rhetoric’s effectiveness Ioannis THEODORAKIS, Christos D. KORITOS, Vlasis STATHAKOPOULOS Journal of Advertising 01/2015
Visual and verbal rhetoric in advertising: The case of ‘resonance’ Ioannis THEODORAKIS, Vlasis STATHAKOPOULOS, Eleni MASTORIDOU International Journal of Advertising 01/2008
Chapter
Titre Auteurs Source Date
Figuratively bleeding or just bleeding? Exploring consumers’ personal values and emotions within simple and rhetorically constructed violent ad contexts! Ioannis THEODORAKIS, Christos D. KORITOS Gabler Berlag 01/2011
Academic communication
Titre Auteurs Source Date
Delving into market innovation: Unveiling the differences between market-driving and non-market-driving firms, a stakeholder perspective Ioannis THEODORAKIS, M. VINS, M. KARLICEK, E. KOTTIKA, K. G. KOTTIKAS, V. STATHAKOPOULOS, G. PAINESIS 01/2024
Illuminating the dark side of social media storms in tourism Ioannis THEODORAKIS, K. RIGOPOULOS, P. RYDEN, E. KOTTIKA, K. G. KOTTIKAS 01/2024
Market-drivers and their supply chains Ioannis THEODORAKIS, E. KOTTIKA, K. G. KOTTIKAS, M. VINS, G. PAINESIS, M. KARLICEK 01/2024
Automotive supply chains and the war in Ukraine Ioannis THEODORAKIS, E. KOTTIKA, K. G. KOTTIKAS, M. KARLICEK, M. VINS, A. OZSOMER 01/2023
Through the storm: mapping customer – management expectations, interactions, and interpretations of a social media storm in tourism Ioannis THEODORAKIS, K. RIGOPOULOS, E. KOTTIKA, K. G. KOTTIKAS, P. RYDEN 01/2022
COVID-19 crisis and supply chains: The case of the automotive industry Ioannis THEODORAKIS, M. VINS, K. G. KOTTIKAS, M. KARLICEK, E. KOTTIKA, A. OZSOMER 01/2021
Ad eroticism from a distance: scuba diving into male and female buyers’ reactions whilst seeking for moral cues in their lives Ioannis THEODORAKIS, G. PAINESIS 01/2020
Industry complexity, transiliency and the human factor in the era of COVID-19: The case of the supply chains in the automotive sector Ioannis THEODORAKIS, M. KARLICEK, M. VINS, E. KOTTIKA, A. OZSOMER, K. G. KOTTIKAS 01/2020
Reacting to market conditions, or shaping them instead? Analyzing the fundamental outcomes of market-driving strategy Ioannis THEODORAKIS, K. G. KOTTIKAS, E. KOTTIKA, G. PAINESIS, V. STATHAKOPOULOS 01/2020
Sex appeal ads’ ethical, attitudinal, and behavioral impact across varied psychological distance and construal levels: the role of gender and moral attentiveness Ioannis THEODORAKIS, G. PAINESIS 01/2020
Unraveling Sex Advertisements’ Effects by Considering Consumers’ Psychological Distance Level, Construal Level, and Gender Ioannis THEODORAKIS, G. PAINESIS 01/2020