Daniel MAAR

Daniel MAAR, (Doctorate in Marketing, University of Passau in 2019), is an Associate Professor in the Marketing Analytics & eXperience Insights Department of Paris School of Business. He is a member of the Chair Living Health. He teaches Service Marketing, Quantitative Techniques and related topics in the BBA, MSc, MBA, and DBA. His main research interests include Service Marketing, Social Media Marketing, and International Marketing, often with a focus on key challenges at the customer interface. His researches have been published in journals such as the Journal of Business Research, the Journal of Service Management, and Recherche et Applications en Marketing His researches have also been presented at numerous national and international marketing conferences and published as Conference Proceedings.