Daniel MAAR

Daniel Maar (Doctorate in Marketing, University of Passau, 2019) is an Associate Professor in the Marketing & Communication Department at Paris School of Business. He teaches courses in International Marketing, Marketing Management, Quantitative Research Techniques, and related subjects across the PGE, MSc, MBA, and DBA programs. His research focuses on Service Marketing, Social Media Marketing, and International Marketing, with a particular emphasis on key challenges at the customer interface. He also contributes to the Chair Living Health. His work has been published in journals such as the Journal of Business Research, the Journal of Service Management, and Recherche et Applications en Marketing, and he has presented at numerous national and international marketing conferences.