Faculté
Daniel MAAR
Associate Professor Research
Résumé du parcours
Daniel MAAR, (Doctorate in Marketing, University of Passau in 2019), is an Associate Professor in the Marketing & Communication Department of Paris School of Business.
He is a member of the Chair Living Health.
He teaches Marketing Management, Quantitative Techniques and related topics in the PGE, MSc, MBA, and DBA.
His main research interests include Service Marketing, Social Media Marketing, and International Marketing, often with a focus on key challenges at the customer interface.
His researches have been published in journals such as the Journal of Business Research, the Journal of Service Management, and Recherche et Applications en Marketing.
His researches have also been presented at numerous national and international marketing conferences and published as Conference Proceedings.
Profil
Degree
- Doctorate, Business Administration, Marketing (graduated in 2019)
Domaine de compétence
- Quantitative Methods
- Marketing
Département pédagogique
- Marketing
Publications
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content? | Daniel MAAR, H. KEFI, M. A. ORHAN | Recherche et Applications en Marketing (English Edition) | 12/2023 |
| Les marques devraient-elles cultiver le FoMO de leurs followers sur Instagram en publiant du contenu éphémère ? | Daniel MAAR, H. KEFI, M. A. ORHAN | Recherche et Applications en Marketing (French Edition) | 10/2023 |
| Fostering positive customer attitudes and usage intentions for scheduling services via chatbots | Daniel MAAR, Ekaterina BESSON, H. KEFI | Journal of Service Management | 03/2023 |
| The power of lurking: Assessing the online experience of luxury brand fan page followers | Hajer KEFI, Daniel MAAR | Journal of Business Research | 09/2020 |
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| Professionelle Dienstleistungen: Zentrale Charakteristika und Managementherausforderungen [Professional Services: Major Characteristics and Management Challenges] | Daniel MAAR, D. TOTZEK | Vahlen | 01/2016 |
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| Le Fomo : Syndrome psychologique et outil marketing ? | Daniel MAAR, H. KEFI | The Conversation | 08/2024 |
| La génération Z interagit plus facilement avec les chatbots que ses aînés | Daniel MAAR, Ekaterina BESSON, H. KEFI | The Conversation | 10/2022 |
| Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus | Hajer KEFI, Daniel MAAR | The conversation | 05/2019 |