Demba Ousmane DIOUF

Demba Ousmane DIOUF, (PhD in Marketing, University of Paris 1 Panthéon-Sorbonne in 2022), is an Associate professor in the Marketing Department of Paris School of Business. He teaches Principles of Marketing, Web marketing, quantitative techniques and related topics. His main research focuses on the interaction effects between the atmospheric factors of commercial websites on surfers' reactions. His research has been presented at numerous national and international marketing conferences and published in conference proceedings such as those of the Academy of Marketing Science, the French Marketing Association (AFM), the International Marketing Trends Conference, and the Information & Management Association (AIM)