You talkin’ to me? De l’intérêt et de la difficulté du marketing générationnel
On peut y voir une évolution sociétale des études démographiques usuelles, une segmentation novatrice des consommateurs plus confortable en raison de la souplesse de ses bornes, une énième révolution marketing susceptible de résoudre la difficulté relative du contact avec le client, le consommate
Nostalgia and technology innovation driving retro music consumption
Purpose - Understanding a prima facie attraction of retro pop-rock by a broad spectrum of people and the role of technology innovation in driving the importance of this genre.
An assessment of trends in technology use, innovative work practices and employees' attitudes in Europe
Southeast Asian monetary integration : New evidences from fractional cointegration of real exchange rates
This paper examines generalized purchasing power parity theory (G-PPP) among the ASEAN-5 countries. Implementing both the rank analysis and the regression-based analysis of the cointegrating system's, we identify several weak fractional cointegration relationships.
Micro finance as social entrepreneurship : a case study in Morocco
This paper aims to evaluate micro-finance foundations in the context of social entrepreneurship. Based on European approach of social entrepreneurship as well as BOP 2.0 protocol of social business, we proposed a conceptual model to analyze the micro finance foundations activities.