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The second edition of the PSB Research Lab Breakfast Meetings, held on 13 June 2024, successfully convened professionals and researchers to discuss “Customer Experience and Consumer Expectations: What Open Innovation Strategies?”.
The discussion explored how strategic innovation can transform businesses in the digital era. The session was highly informative, drawing on academic research conducted within companies and enhanced by captivating insights of professionals.
The enthusiastic involvement of our alumni, corporate partners, researchers and students led to a dynamic and insightful debate on the essential role of understanding and anticipating consumer needs. This is vital for any company aiming to stay competitive through open innovation.
Save the date! Our next Breakfast Meeting is scheduled for 10 October 2024. The upcoming discussion will focus on ‘Green Finance: How Businesses Can Support Sustainability and Climate Action’.
To register, please visit Weezevent
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