The 2nd Edition of the International Conference on Customer Experience and Marketing (ICCEM) was held on 30 and 31 May 2024, at Cadi-Ayyad University of Marrakesh.
Co-organized by Paris School of Business, Université Cadi Ayyad - Laboratory of New Management Practices, and Universitatea „Dunărea de Jos”, the conference focused on the theme “Navigating the Future: Embracing the Transformative Power of Emerging Technologies”.
