Publications

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Séparation politique et désintégration commerciale

Olivier LAMOTTE, José DE SOUSA

Recent papers document severe and rapid trade disintegration following political disintegration. We challenge this result and support the idea that established bilateral trade changes relatively slowly.

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SMART EXPERIENCE ou comment se repositionner pour plaire aux consommateurs

Jean-Louis MARTINEZ
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SONY MUSIC ENTERTAINMENT : la commercialisation de l'album 'Kuduro Connection'

Jean-Louis MARTINEZ
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souvenir des marques placées dans les films : interactions entre proéminence et intégration en conditions réelles d'exposition

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Status as Classification System : Application to the French Wine Sector

Sylvaine CASTELLANO
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Studying control as a practice

Yoann BAZIN
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Synchrony Effects on Customers' Responses and Behaviors

Jacob HORNIK

Past research demonstrates that most people have a certain time of day when they are most alert and able to perform at their best. The authors investigate the effect of consumers' "morningness"-"eveningness" orientation and time of day on their performance.

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The effect of consumers' diurnal preferences on temporal behavior

Jacob HORNIK
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The Future of Practice-based Studies : Opportunities and Challenges

Yoann BAZIN

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