Marketing to 'Seniors' in France and the UK: an approach to e-communication
The proportion of the Seniors generation using the Internet in France and the UK is steadily increasing.
Norchène BEN D AHMANE MOUELHI Maître Assistante , IHEC Carthage Université 7 nouvembre à Carthage - T unisie NIMEC Caen - MUT COM T unis norchenebdm@yahoo .fr R evue T unisienne du Mark eting , vol 1, n°1, 2009 Design olfactif des espaces commerciaux : Intérêts et incidence sur les réactions e xpérientielles et compor tementales des clients
Pairs selection and outranking : an application to the S&P 100 Index
Pairs trading is a popular quantitative speculation strategy. This article proposes a general and flexible framework fors pairs selection. The method uses multiple return forecasts based on bivariate information sets and Multicriteria decision techniques.
Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity
Frequent reference is made to the importance of workplace diversity but the remarkable and specific benefits it can bring to organizations are often overlooked.