Successional Transmission between Predecessor and Successor: Relational and Cognitive Perspectives
Suivi des marques et enrichissement du parcours cross-canal du client sur Facebook : une recherche exploratoire
The co-creation process in the development of nostalgic new products : a netnographics study
The co-creation process in the development of nostalgic new products
Purpose – The role of nostalgia in consumers’ lives and its application in the design of marketing
strategies has been highlighted in prior research. However, the role of nostalgia as well as the