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Titre de la publication
Les entreprises de la nouvelle économie sont elles vraiment plus efficaces ?
Valérie MERINDOL
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Les plateformes d'innovation : des communautés porteuses de nouvelles relations de travail
Valérie MERINDOL
,
David W. VERSAILLES
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Sémiotique de la marque: l'utilisation des contes en publicité
Xavier MENAUD
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Wine store brands and consumer perception
Yosr BEN TAHAR
, Charlotte MASSA
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"Elicci: Développer sa notoriété dans le secteur des services funéraires"
Xavier MENAUD
,
Françoise PASSERARD
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Antecedents and consequences of brand innovativeness
Anthony MOUSSA
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Boundary spanning practices as support to the creative process: the interplay between individuals, objects and spaces
Valérie MERINDOL
,
Nicolas AUBOUIN
, Ioana OCNARESCU
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