research & faculty PSB Paris School of Business
Research for Practice

Publications

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Celebrity Marketing, Histoire, stratégies et modes d’emploi des célébrités par les marques

Jean-Marc LEHU
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Comment les consommateurs réagissent-ils aux odeurs typiques des marques

Karim ERRAJAA
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Competitive Strategy. TV Market in Poland

David KALISZ
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Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Ioannis THEODORAKIS, Pavlos A. VLACHOS, Christos D. KORITOS, Areti KREPAPA, Konstantinos TASOULIS
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Convergence des référentiels de gestion des risques et de conformité

Joëlle CERNES
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Coworking Spaces: A multi-level view of localized dynamics of innovation.? The case of Barcelona.

Ignasi CAPDEVILA
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Crowd learning: Innovative Harensing The Knowlegdge and Potencial of People

David KALISZ
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CSR communication strategies through social media and influence on e-repuration

David W. VERSAILLES, Vincent DUTOT, Eva LACALLE GALVEZ
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