Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image
Influence de l’atmosphère du magasin sur les réactions du consommateur : rôle central de la congruence olfactive avec l’image de marque
Influence de l’atmosphère d’espace multiservices sur les réactions du consommateur : rôle central de la congruence olfactive avec l’image de marque
Inventory allocation models for a two-stage, two-product, capacitated supplier and retailer problem with random demand
Investigating the influence of E-Word-of-Mouth on E-reputation
In real life, the recommendation of peers has the strongest influence on our decisions.
Word-Of-Mouth (WOM) has become a major component of communication strategies and also
influences reputation. But does WOM have an equally strong influence online? The current study
Is there a competition-stability trade-off in European banking?
The existence of a trade-off between bank competition and financial stability has always been a controversial issue, both among policy makers and academics.