Impact de la prédisposition à la nostalgie sur la perception de l'innovation : le cas des rétro-industries
Xavier MENAUDThe purpose of this article is to propose a scientific contribution by investigating the role of nostalgia proneness toward the perception of an innovation developed by a retro-industry.
Publication type: 
		
	Academic communication
			Date de parution: 
		
	01/2013
			Support: 
		
	International Marketing Trends Conference
			