Publication

Impact de la prédisposition à la nostalgie sur la perception de l'innovation : le cas des rétro-industries

Xavier MENAUD

The purpose of this article is to propose a scientific contribution by investigating the role of nostalgia proneness toward the perception of an innovation developed by a retro-industry.

Publication type: 
Academic communication
Date de parution: 
01/2013
Support: 
International Marketing Trends Conference