Privacy and Intelligent Virtual Assistants Usage across Generations
This paper addresses the question of Intelligent Virtual Assistants (IVAs) continuance of usage through different generations. Indeed, the sustainability of these tools is potentially enabled by the gratifications they provide over time to users.
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers also promote values and lifestyles on their channels, such as healthy behavior and fitness.
Scent marketing: linking the scent congruence with brand image
Purpose – The purpose of this study is to examine the role of scent congruence with the brand image in the
formation of consumers’ reactions to the atmosphere of a place.
Design/methodology/approach – Using a factorial design (i.e. scent congruent with the brand image,
Prison Numérique
“L’homme a appris l’amour, le digital le transforme, l’homme a appris l’échange, le digital le monétise, l’homme a façonné son intelligence, le digital exploite ses faiblesses, l’homme a un crédit de temps, le digital le lui prend.”