research & faculty PSB Paris School of Business
Research for Practice
Faculty
Françoise PASSERARD

Françoise PASSERARD

Assistant Professor : PhD Students
Contact-us
Summary
Françoise PASSERARD, (DEA in Sociology, EHESS Paris in 2004), is an Assistant professor in the Marketing Analytics & eXperience Insights Department of Paris School of Business. She teaches Advertising, Emerging markets and Qualitative Research techniques and related topics in the Master in Management, Bachelor in Business Administration, MSc in Management and MBA programs. Her main research interests include Transformative Consumer Research, Consumer Vulnerability and Social Marketing. Her researches have been published in journals such as Journal of Marketing Management and at Routledge publishing. Her researches have also been presented at numerous national and international Marketing conferences and published as Conference Proceedings.

Profile

Degree

  • Master 2 by Research in Sociology (graduated in 2004)

Qualification

  • MSc IMBD - Academic Head

Skill

  • English
  • Personal development
  • Event Management

Teaching department

  • Marketing

Expertises

Marketing
Marketing
Leadership Management
Leadership Management

Publications

Scientific Article
Title Authors Source Date
Poverty in consumer culture: towards a transformative social representation Françoise PASSERARD, Martina HUTTON, Hélène GORGE, Ahmet EKICI, Catherine COLEMAN, Christopher BLOCKER, Andres BARRIOS, Emma BANISTER, Maria G. PIACENTINI, Kathy HAMILTON, Bige SAATCIOGLU Journal of Marketing Management 01/2014
"Vulnerable consumers: ethnography of French Farmers Facing Impoverishment", in "Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-being" Françoise PASSERARD Advances in Consumer Research 01/2012
Chapter
Title Authors Source Date
La vocation médicale face à la fin de vie : de la spiritualité intime à l’éthique collective Françoise PASSERARD, Xavier MENAUD Management et Spiritualité 01/2017
La souffrance contenue des paysans français : une ethnologie de la consommation Françoise PASSERARD InterCommunications et E.M.E 01/2016
Physician Assisted Suicide at the crossroads of vulnerability and social taboo - Is death becoming a consumption good? Françoise PASSERARD, Xavier MENAUD Death in a Consumer Culture 12/2015
La rumeur, la rumeur en ligne et la netnographie comme outil d’aide à la gestion de cyber crise Françoise PASSERARD L'e-réputation : comprendre, apprendre et ne plus (trop) en dépendre 01/2015
Physician Assisted Suicide at the crossroads of vulnerability and social taboo - is death becoming a consumption good? Françoise PASSERARD, Xavier MENAUD Routledge 01/2015
Academic communication
Title Authors Source Date
LE SENTIMENT D’INVULNÉRABILITÉ : UNE ÉTUDE QUALITATIVE EXPLORATOIRE AUPRÈS DE SENIORS QUI PRATIQUENT LE SELF-HEALTHCARE Françoise PASSERARD ICCEM 05/2024
Pourquoi le suicide médicalement assisté demeure-t-il un tabou ? Françoise PASSERARD ICCEM 05/2024
Transmettre la pratique ethnographique et le sens du terrain à des étudiants en Marketing en école de commerce Françoise PASSERARD COLLOQUE ETHNOGRAPHIES PLURIELLES #8 10/2018
"Elicci: Développer sa notoriété dans le secteur des services funéraires" Xavier MENAUD, Françoise PASSERARD 06/2017
Accompanying the demand for social change in end of life care: a qualitative study through the lens of physicians, patients and relatives in France Françoise PASSERARD, Xavier MENAUD 06/2016
Environnement économique et crise identitaire : réflexions au sujet des agriculteurs français Françoise PASSERARD, Alexandre PAGÈS 03/2016
"La vocation médicale face à la fin de vie : de la spiritualité intime à l'éthique collective" Françoise PASSERARD, Xavier MENAUD 01/2016
Magasin physique et vitrine virtuelle : perspectives d’experts et de consommateurs sur la perception du re?ve dans l’industrie du luxe Amélie MARTIN, Françoise PASSERARD, Alexandra PINARD, Benjamin MARIOTTE International Marketing Trends Conference 01/2016
Dream Perception in the Luxury Industry: Internet, Vector of Democratization or Disenchantment? An Exploratory Study Françoise PASSERARD, Amélie EL GHOUL, Alexandre PINARD, Benjamin MARIOTTE, Benjamin HAYES, Anastasia LEPRINCE 03/2015
How to use the three-dimensional well-being indicator with qualitative methods? Françoise PASSERARD 01/2015
"Un focus sur les familles d'agriculteurs vendéens en voie d'appauvrissement" Françoise PASSERARD 01/2014
Ethnography of impoverished French farmers: a specific kind of hidden poverty Françoise PASSERARD 01/2014
Être agriculteur en difficulté aujourd'hui en France : une ethnologie de consommateurs vulnérables. Françoise PASSERARD 01/2014
Vulnerability to poverty in rural context Françoise PASSERARD 01/2014
Rural poverty and the basic needs - problems and solutions : Vulnerable consumers: Ethnography of the consumption of French farmers facing impoverishment Françoise PASSERARD 01/2013
Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-Being Françoise PASSERARD 01/2012
Press Article
Title Authors Source Date
Business-to-artist: record labels and sub-labels in the digital age Phillip CARTWRIGHT, Françoise PASSERARD The conversation 07/2019
Mais pourquoi aime-t-on autant la caravane du Tour de France ? Françoise PASSERARD, Phillip CARTWRIGHT The conversation 07/2019
Case study
Title Authors Source Date
Elicci: musique et service funéraire, développer sa notoriété Xavier MENAUD, Françoise PASSERARD CCMP Centrale de Cas et de Médias Pédagogiques 09/2018