"Vulnerable consumers: ethnography of French Farmers Facing Impoverishment", in "Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-being"

This special session draws inspiration from the TCR agenda to address substantive issues facing consumers around the world and synthesizes four studies that explore the effects of poverty and impoverished consumers’ efforts to improve their lives. Together these four studies contribute to dialogue on consumer surprise, irony, and ambivalence.