Publications

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Comment améliorer la performance commerciale d'une banque de détail ?

Jean-Louis MARTINEZ
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comment le mobile professionnel demande de repenser la frontière entre vie privée et vie professionnelle

Catherine LEJEALLE
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Connexions - Communication numérique et lien social

Catherine LEJEALLE
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Consumers’ perception of companies’ CSR commitment and its influence on brand loyalty: Application to luxury brands

Karim ERRAJAA, Claire GARCIA, Yahaira LORENZO
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Controlling practice : dead-end or keystone ?

Yoann BAZIN
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Coordination of Fiscal Policies: A Necessary Step toward a Fiscal Union

Christophe SCHALCK

The paper presents justifications for the use of fiscal coordination. It proposes a new analytical framework for coordination, and discusses the role of a fiscal council.

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Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-Being

This special session draws inspiration from the TCR agenda to address substantive issues facing consumers around the world and synthesizes four studies that explore the effects of poverty and impoverished consumers’ efforts to improve their lives.

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Credit du Nord: The bank and development of its insurance activity

Claire GARCIA, Jean-Louis MARTINEZ

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