Pairing AI and sustainability: Envisioning entrepreneurial initiatives for virtuous twin paths

This study investigates the role of artificial intelligence (AI) as a strategic catalyst for sustainable entrepreneurship, focusing on the twin transition to sustainable and digital economies. By analyzing AI patents and identifying key thematic clusters around sustainability issues, the research illustrates the AI's potential as both a technological and strategic asset in advancing Sustainable Development Goals (SDGs). The findings offer a novel perspective on how AI facilitates sustainable business practices and innovation, emphasizing its critical role in bridging technology and sustainability. This comprehensive analysis contributes to the theoretical landscape and offers practical insights for scholars, practitioners, and policymakers, highlighting AI's transformative impact on achieving global sustainability goals through entrepreneurial initiatives.