The 2nd Edition of the International Conference on Customer Experience and Marketing (ICCEM) was held on 30 and 31 May 2024, at Cadi-Ayyad University of Marrakesh.
Co-organized by Paris School of Business, Université Cadi Ayyad - Laboratory of New Management Practices, and Universitatea „Dunărea de Jos”, the conference focused on the theme “Navigating the Future: Embracing the Transformative Power of Emerging Technologies”.
During the conference, The Journal of Macromarketing invited submissions for a special issue on the intersection of data-driven decision-making and integrating emerging technologies in macro marketing strategies.
This year's ICCEM, held alongside the 4th edition of the International Management Conference, caters to both academics and practitioners in marketing and management. By relying on scientifically sound and reliable research, the conference aims to provide participants with valuable insights into the impact of current transitions on business practices and societal trends