Earnings Management, Risk and Corporate Governance in U.S. Companies
The company directors seem to reconcile interests of shareholders and stakeholders before determining the published results. The aim of the paper is to analyse how the risk level could be affected by some governance mechanisms and if the risk is a motivation for earnings management.
Etude de l'efficacité publicitaire auprès des personnes âgées
Ce livre porte sur l’étude de l’efficacité persuasive des publicités à dominante émotionnelle positive utilisant des personnages intergénérationnels, auprès de la cible particulière des plus de 60 ans.