Faculty
Gisele DE CAMPOS RIBEIRO
Associate Professor Research
Summary
Gisele DE CAMPOS RIBEIRO, (PhD in Management Sciences, Paris Dauphine-PSL in 2013), is an Associate professor in the Marketing Department of Paris School of Business.
She teaches Basics of Marketing, Segmentation & Targeting, Marketing studies and related topics in the Programme Grande Ecole.
Hers main research interests include Consumer behavior, employer brand, product obsolescence, quantitative methods.
Her researches have been published in journals such as Journal of Business Ethics, Journal of Business Research, Journal of Corporate Real Estate.
Her researches have also been presented at numerous national and international Management Sciences conferences and published as Conference Proceedings.
Profile
Degree
- PhD, Business Administration, Marketing (graduated in 2013)
Skill
- Quantitative Methods
- Management
- Marketing
Teaching department
- Marketing
Expertises
Marketing
Marketing
Strategic Management
Workplace Management
Publications
Title | Authors | Source | Date |
---|---|---|---|
The Duality of the Physical and Virtual Worlds of Work | Gisele DE CAMPOS RIBEIRO, Ingrid NAPPI | Palgrave Macmillan | 01/2021 |