Wissal BEN ARFI

Wissal BEN ARFI, Ph.D. in Strategic and Innovation Management, University of Grenoble-Alpes in 2014), is an Associate professor and Head of Marketing & Communication Department at Paris School of Business. She teaches Strategic Management & Technological Innovation, Introduction to Entrepreneurship and related topics in the in the MSc International Management, MIM and DBA Programs. Her main research interests include Innovation Management, Entrepreneurship, Digital Platforms, Digitalization, Knowledge Sharing. Her research have been published in journals such as Journal of Business Research, Technological Forecasting and Social Change, Small Business Economics. Her research have also been presented at numerous national and international Strategic Management & Marketing conferences and published as Conference Proceedings. Other Activities Editorial responsibilities in academic journals : o Guest Editor (2025) : Journal of Macromarketing: Special Issue: Empowering the Future: Innovations in Data-Driven Macromarketing and Transformative Technologies; Ben Arfi, W., (Paris School of Business); Ben Slimane, K., (Excelia Group, France); Capatina, A., (Faculty of Economics and Business Administration, “Dunarea de Jos” University of Galati, Romania); Chaouki, F., (Faculty of Economics and Law of Marrakech, University Cadi Ayyad, Morocco) o Guest Editor (2024) : Journal of Innovation Economics and Management: Special Issue: Innovation and Entrepreneurship in a platform-shaped world; Simoni M., (University of Naples Parthenope, Italy); Khvatova, T. (EM Lyon); and Ben Arfi, W., (Paris School of Business) o Guest Editor Revue Innovations, Numéro Spécial (2024) : “L'innovation, l'entrepreneuriat et les entreprises dans une société fondée sur des plateformes”, Ben Arfi, W., (Paris School of Business) o Guest Editor (2022) : Question(s) de Management Journal : Special Issue : L'innovation durable dans le contexte post COVID-19 : Leçons, défis, stratégies et opportunités ; Ben Arfi, W., (Paris School of Business) ; J-P., Boissin, (Université Grenoble-Alpes, IAE de Grenoble), Matmati, M. (Grenoble Ecole de Management) o Guest Editor (2022): Frontiers in Human Dynamics Journal, Special Issue: Organizational, Business and Sociological Perspectives on Metaverses; Basly, S., (Université de Nanterre) & Ben Arfi, W., (Paris School of Business) Workshop/conference organisations o Dragan, G. B., Arfi, W. B., Tiberius, V., Khvatova, T. & Alexandrina B. (2025). From Pixels to profit: AI-Driven trading and consumer well-being in virtual markets, 19th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK Conference), June 18-20, 2025, ALCAA University, France. (Best Paper Award) o Arfi, W. B & Capatina, A., (2025) Advancing Entrepreneurship for Lake Protection and Restoration: Insights from a Cross-Country Study, ICTO Conference, June 24-27, Excelia Busniess School, La Rochelle, France o Dragan, G. B., Arfi, W. B., Tiberius, V., Ammari, A., & Khvatova. (2024). Navigating the green wave: understanding behavioral antecedents in sustainable cryptocurrency investments, 18th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK Conference), June 4-6, 2024, IAE Sorbonne Paris, France. (Elsevier Best Paper Award) o Dragan, G. B., Arfi, W. B., Tiberius, V., Ammari, A., & Ferasso, M. (2024). Acceptance of circular entrepreneurship: Employees’ perceptions on organizations’ transition to the circular economy, 17th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK Conference), June 21-13, 2023, Madrid, Spain. (Best Paper Award) o Dragan, B. G., Ben Arfi, W., Tiberius, A. V., and Ammari, A., Gravitating Exogenous Shocks To The Next Normal Through Entreprenerial Coopetitive Interactions: A PLS-SEM and FSQCA cross-cultural approach, 16th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK Conference), June 28-30, 2022, Seville, Spain. (Best Paper Award) o Ben Jabeur, S., Ballouk, H., Ben Arfi, W., and Sahut, J-M., Artificial intelligence applications in fake review detection: A bibliometric analysis and future research directions, Digital Innovation, Entrepreneurship and Financing Conference (DIF), 30th June- 1st July 2022, INSEEC Lyon, France. o Ben Arfi, W., Ben Jabeur, S., Capatina, A., and Sahut J-M., Impact of Covid-19 on the digital innovation: A bibliometric study and literature review, Digital Innovation, Entrepreneurship and Financing Conference (DIF), 30th June- 1st July 2022, INSEEC Lyon, France. o Khalfaoui, R., Nicolae, S., Ben Arfi, W., Ben Jabeur, S., Dynamic spillover effects and connectedness among climate change, technological innovation, and uncertainty: Evidence from a quantile vector autoregression network and wavelet coherence, International Congress of Energy, Economy and Security (ENSCOM Conference), 12 & 13 November 2021, Istanbul, Turkey. o Ben Arfi, W., Keynote speaker in the 18th Edition of Humanism & Management Conference, Scientific integrity: challenges and contingencies, 7th April 2022, ISTEC Paris, France. o Ben Arfi, W., Keynote speaker in International Conference Risk in Contemporary Economy (ISSN 2067-0532 ISSN-L 2344-5386), Center for Interdisciplinary Scientific Research Development Strategies for Competitive Economic Systems, 4th June 2021, Dunarea de Jos University of Galati, Romania Faculty of Economics and Business Administration, http://www.rce.feaa.ugal.ro/index.php/rce-2021/keynote-speakers-2021?fbclid=IwAR0XzcdmrRpxBks0k4aT8_03gkZ0a-NV6h8KvxAUJZLDX6Zv364HeKpFmWc o Arfi, W.B. & Cherbib, J. Organizational resilience and strategic agility: An integrative framework including Covid-19 Insights, 3rd Edition of the Workshop Entrepreneurship, Innovations, Governance, 15th April 2021, EDC Paris Business School, Paris, France o Arfi, W. B., Arzumanya, L., & Hikkerova, L. Partage des connaissances et innovation à l’ère de la digitalisation. 3rd Edition of the Workshop Entrepreneurship, Innovations, Governance, 15th April 2021, EDC Paris Business School, Paris, France o Arfi, W. B., Nasr, I. B., Khvatova, T., & Zaied, Y. B. Understanding acceptance of eHealthcare by IoT natives and IoT immigrants: An integrated model of UTAUT, perceived risk, and financial cost. ICOFINT Conference, 4th April 2020, Istanbul, Turkey. o Jabeur, S. B., Khalfaoui, R., & Arfi, W. B. The effect of green energy, global environmental indexes, and stock markets in predicting oil price crashes: Evidence from explainable machine learning. ENSCOM Conference, 14th November 2020, Isatnbul, Turkey o Ben Arfi, W. Knowledge Codification and Innovation Success Within Digital Platforms. EURAM Conference, 4-6 December 2020, Dublin, Ireland. o Ben Arfi, W., Hallem, Y. and Sahut, J-M. The Experience of Emergent Entrepreneurs: A Value Analysis, Colloquium on the "Impact of Culture on Entrepreneurial Dynamics”, 22nd & 23rd October 2020, Avignon, France. o Ben Arfi, W., Hikkerova, L. and Sahut J.M. Organizational Learning and Innovation Process within Digital Platforms. ISPIM Connects Bangkok – Partnering for an Innovative Community, on 1-4 March 2020, Bangkok, Thailand. o Ben Arfi,W., Hallem, Y. and Ben Nasr, I., How do emotions influence brand attachment? The mediation role of brand symbolism. Association Française du Marketing Conference (AFM), 5-7 Mai 2020, Biarritz, France. o Ben Arfi,W., and Sahut J.M. (2019), Connected objects in e-helth field, Digital Innovation, Entrepreneurship and Financing Conference (DIF), 2-3 December 2019, University of Polytechnics of Valencia, Spain. o Ben Arfi,W., and Sahut J.M. (2019), Connected objects in e-helth field, Digital Innovation, Entrepreneurship and Financing Conference (DIF), 2-3 December 2019, University of Polytechnics of Valencia, Spain. o Ben Arfi, W., and Khan, M-A., Digitalisation dans le secteur public : Comment l'innovation digitale impacte-t-elle les métiers de la fonction publique territoriale ? Digital Innovation, Entrepreneurship and Financing Conference (DIF), 2-3 December 2019, University of Polytechnics of Valencia, Spain. o Ben Arfi, W., Guizani, H. et Hikkerova, L. De l’intention à l’action entrepreneuriale : rôle de la volition dans le parcours entrepreneurial des étudiants. 10th International Research Meeting in Business and Management, IPAG BS, 8-10 July 2019, Nice, France o Ben Arfi, W L’adoption d’une innovation managériale et son impact sur la performance : Le cas du travail collaboratif. Colloque Humanisme & Gestion le 4th April 2019, ISTEC Business School, Paris, France. o Ben Arfi, W., and Sahut J.M. Hyper-growth of SMEs: Toward a consideration of the entrepreneur’s strategic vision, governance and social capital, Innovation, Entrepreneurship, Knowledge Academy (INEKA) Conference, 11-14 June 2019, Verona, Italy. o Arzumanyan, L., et Ben Arfi, W., Les communautés de pratique virtuelles : Quels impacts sur la gestion des connaissances et l’innovation ? 4ème Colloque “Knowledge Communities Observatory” 09 November 2018, Strasbourg, France o Ben Arfi, W., and Hikkerova, L. Vision stratégique et hyper croissance : Le rôle médiateur du capital social du dirigeant, Association Internationale de Management Stratégique (AIMS) Conference, du 7-9 June, Montpellier, France. o Hallem, Y., Ben Arfi,W., Guizani, H., and Enstroëm, R. (2018). How do emotions influence brand attachment? The mediation role of brand authenticity, American Marketing Association Conference (AMS) – du 27- 29 June, Porto, Portugal. o Ben Arfi, W., et Zerguini, S., (2018). Le phénomène d’attente à l’ère des applications mobiles : Cas de la restauration universitaire. Digital Innovation and Finance Conference (DIF), 11-12 june 2018, INSEEC U, Lyon, France. o Ben Arfi, W., Enstroëm, R., Sahut J.M., and Hikkerova, L. The Significance of Knowledge Sharing for Open Innovation Success: A Tale of Two Companies in Dairy Industry. 9th International Research Meeting in Business and Management, 5-7 July 2018 Nice, France. o Ben Arfi,W., Hikkerova, L. and Sahut J.M. (2017). External Knowledge Sources, Green Innovation and Performance. 23rd European Academy of Management (EURAM) Conference, du 21-24 June 2017, Strathclyde Business School à Glasgow, Scotland, Grande Bretagne. o Ben Arfi, W., Enstroëm, R. and Yousra Hallem (2017). The impact of emotions on authenticity and brand attachment: The Case of a French Premium Chocolate Brand, 7th Global Innovation and Knowledge Academy (GIKA) Conference, du 27 June au 1st July 2017, Lisbonne, Portugal. o Ben Arfi, W., (2016). Changement organisationnel et innovation : le rôle médiateur du partage des connaissances, 25th Association Internationale de Management Stratégique (AIMS) Conference. Du 29 May-1st June, Hammamet, Tunisie. o Ben Arfi, W., (2016). Organizational Change within Innovation Platforms: Mediating Role of Sharing Knowledge, 6th Global Innovation and Knowledge Academy (GIKA) Conference, du 20-23 March, Valence, Espagne. o Ben Arfi, W., and Matmati, M. (2015). Partage des connaissances et changement organisationnel : Cas de trois plateformes d’innovation d’un groupe leader du secteur agroalimentaire en Tunisie, International Meetings of Management, du 23 -24 September, ESSEC Paris, France. Other interests Reviewer in peer journals in 2020-2022 o Technological Forecasting and Social Change o IEEE Transactions on Engineering Management Journal o Macromarketing Journal o Qualitative Market Journal o Revue Innovations o International Journal of Innovation and Technology Management o Journal of Environmental Management o Journal of Business Research o Journal of Environmental Economics and Policy Studies o Journal of Organizational Change Management o Revue Gestion 2000 o Revue Management International o Revue Management & Sciences Sociales o Revue Questions de Management o Revue de l’Entrepreneuriat o Revue Management & Avenir o Journal of Decision Systems  Reviewer for International Conferences o ACIEK Conference o EURAM Conference o INEKA Conference o AIMS Conference  Academic associations o Réseau de Recherche sur l’Innovation (RRI) o International Association of Strategic Management (AIMS) o Academy of Marketing Science (AMS) o EURAM AFM