Analyzing User Generated Content on Instagram: the Case of Travel Agencies
Social networks can become an essential part of a brand’s communication strategy; they not only assist in reaching potential customers, but also help develop an online community, where users generate content about the service themselves: User Generated Content (UGC).
Entrepreneur et maker
Since the early 2000s, the maker movement has grown at the global level. The maker movement is based on hacking, exploratory and craft activities.