Big data for big pharma – harmonizing business process management to enhance ambidexterity
Big pharma, which comprise the most important companies in the pharmaceutical sector, are ambidextrous organizations by nature. Big data can heavily influence this characteristic by simultaneously requiring adequate business process management.
Dark Side of Online Social Networks: Technical, Managerial, and Behavioral Perspectives
The Encyclopedia of Social Network Analysis and Mining (ESNAM) is the first major reference work to integrate fundamental concepts and research directions in the areas of social networks and applications to data mining.