How Consultants Can Shape Project Outcomes Before Things Get Started: The Role of Fit Between Offer Positioning and Contextual Factors for Project Performance
How proximity matters in interactive learning and innovation: a study of the Venetian glass industry
How “Benjamin Button” & Subjectif age … fighting Time? Effect of rejuvenating trend on entrepreneurial intention among elderly
This paper explores one of the potential reasons for why seniors intend to create businesses despite their advanced age. To investigate this phenomenon, we focus on the concept of subjective age which has been mainly studied in gerontology, psychology and marketing.
Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image