Big data for big pharma – harmonizing business process management to enhance ambidexterity
Big pharma, which comprise the most important companies in the pharmaceutical sector, are ambidextrous organizations by nature. Big data can heavily influence this characteristic by simultaneously requiring adequate business process management.
Big data for big pharma – Harmonizing business process management to enhance ambidexterity
Big pharma, the most important companies of the pharmaceutical sector, are ambidextrous organizations by their own nature. Big data can influence very strongly this characteristic, requiring at the same time adequate business process management.