Une analyse de l'e-réputation par analogie ou contraste avec la réputation : une approche par les médias sociaux

The Internet and social media led to the development of e-reputation. This article aims at analysing

this growing concept, specifically by comparing it with the traditional view of reputation. An exploratory

study among tourist professionals highlights that both concepts are interdependent. Additionally, a quantitative

study shows that consumers perceive e-reputation as a whole and that each element taken alone is

not sufficient to carry an effective e-reputation strategy. An integrated model is presented as a final contribution.