Multisensory Healing: Transformative Service Encounters in Non-Pharmacological Therapies for Cancer Patients’ Well-being

This study explores the impact of non-pharmacological therapies on cancer patients' daily illness management and long-term well-being. It focuses on the design and effects of immersive multisensory workshops, including therapies like yoga, music therapy, and visual imagery. By examining patients' experience before, during, and after the service experience, the study aims to provide comprehensive insights into the transformative effects of these immersive multisensorial experience from the patients' perspectives.