Research for Practice

Publication

Mini-Me Fashion Sharenting: Drivers, Consequences, and the Role of Market Mavens

Van-Ha LUONG, A. MANTHIOU, H. LIU, E. HICKMAN, P. KLAUS

Publication type:

Scientific Article

Date de parution:

01/2024

Link reference:

https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.2439

Support:

Journal of Consumer Behaviour