Research for Practice

Publication

The impact of psychological distance and construal level on consumers’ responses to taboos in advertising

Ioannis THEODORAKIS, Grigorios PAINESIS

Publication type:

Scientific Article

Date de parution:

01/2018

Link reference:

https://www.tandfonline.com/doi/abs/10.1080/00913367.2018.1452654

Support:

Journal of Advertising