Research for Practice

Publication

Knowledge, Attitude and Practice Towards Blockchain Potential for Digital Marketing: Scale Development and Validation

Ali MAHMOUD, V. KUMAR, A. BERMAN, S. ELHAJJAR, L. FUXMAN

Publication type:

Scientific Article

Date de parution:

01/2025

Link reference:

https://www.emerald.com/insight/content/doi/10.1108/ejm-12-2023-0911/full/html

Support:

European Journal of Marketing