Research for Practice

Publication

Mental conversion: a customer service strategy impacting shopping experiences

Shiva VAZIRI, Y. MENG, S. J. GOULD, L. SONG, H. CHANG

Publication type:

Scientific Article

Date de parution:

01/2023

Link reference:

https://www.emerald.com/insight/content/doi/10.1108/jsm-08-2021-0296/full/html

Support:

Journal of Services Marketing