Linking Intuition and entrepreneurial Intention : A comparative Study among French and U.S Student entrepreneurs

This study tested whether there is a link between cognitive style and entrepreneurial intention of undergraduate students. We first tested a model of entrepreneurial intention, based on the theory of planned behaviour, explaining how selected sets of students’ beliefs influence their attitude (personal attractiveness) towards entrepreneurship and perceived behavioural control (feasibility). Then, we tested how attitude and perceived behavioural control influence intention to start a new venture. Linear regressions were conducted on data from 614 undergraduate students from France and the USA. The main results show that students with a preference for intuition had a more positive attitude towards entrepreneurship and higher entrepreneurial intention. Those with a preference for deliberation had higher perceived control.