A Facet Metatheoretical Approach to Advance, Consumer Behavior Knowledge
This paper provides an overview of Facet Theory, a systematic approach to facilitate theory construction, research design, and data analysis for complex studies, that is appropriate to marketing theories and particularly consumer behavior.
Asymmetric adjustment of stock prices to their fundamental value and the predictability of US stock returns
Using momentum threshold autoregressive (MTAR) models, we explore the adjustment mechanism between US stock prices and fundamentals. Next, we derive non-linear error-correction models and examine whether they can improve forecasts of stock returns.