research & faculty PSB Paris School of Business
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Faculté
Amélie MARTIN

Amélie MARTIN

Associate Professor Research
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Résumé du parcours
Amélie Martin (PhD in Marketing, Université Paris Dauphine-PSL in 2022), is an Assistant Professor in the Marketing department of Paris School of Business. She teaches data management for customer experience, artificial intelligence for marketing and related topics in the Programme Grande Ecole Master Marketing Insights and Data Analytics. Her main research interests include customer and stakeholder experience management, value processes, business networks and marketing ethics. Her researches have been presented at numerous national and international Marketing conferences and published as Conference Proceedings.

Profil

Degree

  • (graduated in )

Domaine de compétence

  • Marketing

Département pédagogique

  • Marketing

Expertises

Marketing
Marketing

Publications

Chapter
Titre Auteurs Source Date
Les chiffres de la vie des affaires Amélie MARTIN, Sarah LASRI L'Etat du Management 01/2018
Les e?ve?nements de la vie des affaires (novembre 2016 - septembre 2017 Amélie MARTIN, Sarah LASRI L'Etat du Management 2018 01/2018
Academic communication
Titre Auteurs Source Date
Managing customer experiences: plural form governance in stakeholder networks Amélie MARTIN AFM 01/2018
Brand as customer experience management antecedent: dimensions, role and dynamics Amélie MARTIN, Florence JACOB European Marketing Academy (EMAC) 01/2017
Brand as customer experience management antecedent: dimensions, role and dynamics Amélie MARTIN AFM 01/2017
Brand as customer experience management antecedent: dimensions, role and dynamics Amélie MARTIN, Florence JACOB International Research Meeting in Business And Management 01/2016
Desiging and delivering consistent customer experiences : integrating brand and stakeholder management Amélie MARTIN European Marketing Academy (EMAC) Conference 01/2016
Magasin physique et vitrine virtuelle : perspectives d’experts et de consommateurs sur la perception du re?ve dans l’industrie du luxe Amélie MARTIN, Françoise PASSERARD, Alexandra PINARD, Benjamin MARIOTTE International Marketing Trends Conference 01/2016
Dream perception in the luxury industry : Internet, vector of democratization or disenchantment ? An exploratory study Amélie MARTIN The Third International Conference on e-Technologies and Consumer Behavior 01/2015